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>>> Video for "Khreis"

>>> Interview in musicgeek.

>>> Interview and minimalistic liveperformance at digfi.com.
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REVIEWS/COMMENTARY

»After the fulminating debut “Elil”, My Enemy confirm their splendor of the timid talent with an retort that evidences the electronic infuences of the trio, enumerating four pieces of clear matrix electropop. /.../ They are grand.« (translated from italian)
[indiepop.it]

»”Roo EP” är ett sjumilasteg från föregångaren “Elil EP”, fyra spår som skulle höras från alla radioapparater och på alla dansgolv om det fanns någon rättvisa i världen. Den gömda hiphop-refrängen i “My Time Coming” borde gästas av Andre Benjamin. “Khreis” är elektronisk popmusik driven till sin absoluta perfektion. Jag höjer volymen och öppnar fönstret, trots att det är minusgrader. Alla måste få veta..« Betyg: 9/10
[Metica]

»The songs super sticky, are carefree, fresh and amusing. Music without pretensions, with the ability to create many smiles; right what we needed. Recommendable!.« (översatt från spanska)
[Mira El Pendulo]

»My enemy reminds me of the first time I heard The Organ (I liked what I heard instantly). There is something instantly gratifying about the melancholic female vocals and the bouncy post punk rhythms that just sits so well with me..«
[Only Angels Have Wings]

»Now I don’t know very much about Gothenburg’s My Enemy apart from the fact that they thrill me with their sparse electro-pop dance music. They sound like purple spirals twirling inside papercuts; like eating marshmallows in the dark whilst snow piles up on the window panes; awkward and in love with the possibilities of awkward love. It makes me wonder why there are not more UK bands wanting to sound this perfectly difficult and unafraid of the magic of Pop? Maybe they are scared the NME wouldn’t like it. Oh well.«
[Tangents]

»As for the first time, the charm of Helena Jäderberg will play full, will charm and allure. The more so as the ep does not contain one individual but two consecutive potential hits that are absolutely irresistible. “My Time Coming” and “Khreis” are loop-devouring, small electropop-anthems with just what is necessary of shift and second degree in the songs so that you remain terribly hung there. /.../ One will retain especially “Roo” as the first two steps of a group launched to the race of a growing success..« (översatt från franska)
[derives.net]

»It is popmusic that finds its way directly into the epicentre. Could it be that way? That things work differently in Sweden. So that popsongs doesn´t sound like they come from the writing tablet, but like true revelations. /.../ If the album will be as large as this EP, tears will flow, of happiness. There is a pathos, and it is alive!« Betyg: 8/10 (översatt från tyska)
[Sellfish.de]

»De har skrivit en alldeles fantastisk popdansdänga som heter “Khreis”. Första gången man hör den sätter den sig i hjärtat som en hakmask av kärlek och börjar omedelbart cirkulera runt i blodomloppet. Det är pianot som gör det, ett melankoliskt men samtidigt hastigt hamrande piano som låter som något från 1990. Ni måste höra det här, oj oj oj. Det är det här ni ska städa, dansa och hångla till i höst.« Betyg: 7/10
[The Cricket]

»My Enemy is not another Swedish orchestra that you already forgot about. They are the present deep love electro-Pop dream. Love My Enemy.« (översatt från kinesiska)
[Original Remix]

»It made me think about when I once was in london somewhere, looking for the “Trees and Flowers”-single in every record shop, but in my inner ideal world, it is swedish label Vapen & Godis that do the job for me. The sound of My Enemy perfectly match the unbelievable gap after the Postcard era,also containing the warmest melodies from Young Marble Giants, Marine Girls, Strawberry Switchblade, Would-Be-Goods, Saint Etienne, Tibi Lubin…etc. /.../ My Enemy finds my innocent youth back, and make my old tears turn crystal clear« (översatt från kinesiska)
[Smash Hits Productions]

»”Khreis” var låten som My Enemy premiärspelade på deras Digfi Session i somras. Nu finns den på skiva och det låter som väntat som en indiedanshit.«
[Lars Jämtelid, Digfi]

»The backing is reminiscent of The Knife’s first album. /.../ They are really worth getting into and I hope their debut album will be out soon.«
[Luna Kafé]

»Ända sedan debut-EP:n förra året har jag varit mycket förtjust i My Enemys söta, suddiga pop.«
[Hanna Fahl, P3 Pop]

»Bäst Just nu: My Enemy – What is Love (spår från den kommande coversamlingen This is Love). Jag anade inte att Haddaways gamla eurodiscohit skulle kunna låta så här. Göteborgstrion My Enemy gör en tårdrypande balladversion som påminner om The Jesus & Mary Chain, ljusår från originalets lättsamma struttighet.«
[Anna Swantesson, P3 Lab]

»The Knife and Múm meet half way in the home of Ladytron and listen together to “Digital Ash in a Digital Urn”.« Betyg: 7,5/10 (översatt från tyska)
[Blue print Fanzine]

»I dare to say that it is even better than it´s precursor« (översatt från portugisiska) Betyg: 5/5
[P!O!P Tapes]

»Check them out if you had a slow time wishing that your day would be on a hilltop.«
[Under Blue Skies]

»Slightly surreal story driven songs meander down the avenues of the subconscious with tinkling melodies that circle around your spine laying mines for future detonation. If I was sixteen again the name My Enemy would be yet another Swedish band name to write in hearts on my pencil case.«
[Tangents]

»They make very simple tunes sound big, life-affirming, life-saving even. The light thud of programmed percussion, keyboard pattern and vocal harmonies that seem honed in the angelic atmosphere of the choir – it’s gorgeous. They take from twee and shoegaze scenes in equal measure, but also give so much of themselves.«
[Vanity Project]

»Perfectly shaped in the Gothenburg-indiepop context, My Enemy offer on "Elil EP" an almost exaggerated affection and talent: They know that from this moment on we expect very much from them.« (translated from italian)
[indiepop.it]

»Det tog lång tid innan jag kunde börja skriva ner mina tankar om den här skivan. Så fort jag trodde jag förstått My Enemy trädde en ny vinkel fram och ännu fler dimensioner visade sig. /.../ Det handlar mycket om motpoler som sliter isär en. Det digitala mot det analoga, drömmar mot verklighet. Jag vill gråta och le samtidigt. My Enemy är mina bästa vänner och det som berör dem berör mig.«
Rated: 5/5
[Le Manchester]

»En utmärkt fusion mellan elektroniskt och aukustiskt, melodierna är utsökta.«
[Dagens Skiva]

»My Enemy belongs rather to this same Swedish generation which does not have anything to envy the anglophile indiescene anymore. /.../ I arise from the piece literally on the bottom, definitively a fan. /.../ Just imagine to once again have discovered an extraordinary Swedish group, author of a quite simply brilliant first ep from beginning to end.« (translated from french)
[derives.net]

»Although Swedish is their first language, they manage to craft simple -- yet profound -- imagery. /.../ The storytelling quality My Enemy attaches to their already notable instrumentation makes for one intensely interesting debut. /.../ For a debut EP, My Enemy has outdone themselves. /.../ Be on the lookout for My Enemy and Vapen & Godis. "Swedish Invasion" be damned; there is something more in this Scandinavian land, and soon enough, it will be noticed.«
[Musicgeek]

»På västkusten kombinerar man just nu elektronika med våld.« Rated: 7/10
[Metica]

»My Enemy är bästa nya bandet från Göteborg. Gruppen gör grymmaste sortens lo-fi-elektronika /.../ och skulle kunna beskrivas som en blandning av Khonnor, Yo La Tengo och S:t Etienne.«
[Patsy Soundsystem]

»Arvid och jag var direkt ense, detta måste vi ha i år. Inte för att det kommer vara störst nästa år utan för att det är så bra så bra - just nu.«
[En ljummen i gräset]

»Gillade Elil EP, men det här är utan tvekan bättre. Melodiös elektronisk pop och så Helena Jäderberg lite skeva sång som ger en känsla av skolavslutning. /.../ Kommande EP-spåret ’Catch One Word’ låter som en korsning av Tough Alliance och Saint Etienne.«
[Digfi]

»Klatschig indie som flirtar med allt från 90-talets danskungar Ace of Base via dagens elektronikalammkött Khonnor och vidare mot mer gitarrbaserade indiepionjärerna i Honey is Cool. Svårt att sätta någon stämpel – vilket bara är positivt.« Rated: 4/5
[And The Sound]

»If ‘The Camera Loves Me’ period Would-be-goods had signed to Icerink and got to work with Wiggs and Stanley this might have been the result.«
[Boa Melody Bar]

»My Enemy write songs with large windows in them that allow you to see inside their music, with its sunny room ambiance and placid charm. Imagine The Album Leaf playing with Mates Of State but not trying to look cool at the New York discos.«
Rated: 8/11
[Culture Bunker]

»Delicate combinations of electronica with minimal folk ethic.«
[Tasty fanzine]

»This is really pleasant and enjoyable little record.«
[One Chord To Another]

»The five songs alter between mellow melodies that make you want to think about the big issues of tomorrow, and dancefriendly beats that move your feet in the direction of a nightclub to deal with today’s issues.«
[Songs I wish I had written]

»The sound of the band mixture in perfect way electronic and acoustic elements, with touches of lo-fi, dancemusic, drone and pop.« (translated from portuguese) Rated: 4,5/5
[P!O!P Tapes]

»Recommended if you’re a fan of imagining Múm up all night smoking crack...well, okay, maybe Múm after a couple Diet Cokes.«
[3hive]

»Reminds me very much of the likes of Broadcast and I would rather have enemies like these instead of friends.«
[indie-mp3]